okay, so just forget about it, what is chapter 2 is about????
Anyone who like to answer this raise up your hand ?? haha
chapter 2 is
Identifying Competitive Advantages
How actually an organization wanna survive and stay for a long time in the market??
The answer is an organization must create a competitive advantage.
Competitive Advantage is
a product or services that organization's customers value more highly than similar offering from a competitor
so , an organization which come up with their competitive advantage or being the first -mover advantage can have significantly impact its market share.
Organizations watch their competition through environmental scanning. So what is actually environment scanning???
Environmental scanning
is
the acquisition and analysis of events and trends in the environment external to an organization
Three common tools used in industry to analyze and develop competitive advantages include:
–
~Porter’s Five Forces Model
~Porter’s three generic strategies
~Value chains
Buyer power
high when buyers have many choices of whom to buy from
low when their choices are few loyalty programs
Loyalty programs
is
reward customers based on the amount of business they do with a particular organization
Supplier Power
high when buyers have few choices of whom to buy from
low when their choices are many
Supply chain
is
consists of all parties involved, directly or indirectly, in the procurement of a product or raw
material
Organizations that are buying goods and services in the supply chain can create a competitive
advantage by locating alternative supply sources (decreasing supplier power) through B to B
marketplaces
Business-to-Business (B to B) marketplace
is
an Internet-based service which brings together
many buyers and sellers
Two types of Business-to-Business (B to B) marketplaces
Private exchange
is
a single buyer posts its needs and then opens the bidding to any supplier who would care to bid
Reverse auction
is
An format in which increasingly lower bids are solicited from organizations willing to supply the
desired product or service at an increasingly lower price
high when there are many alternatives to a product or service
low when there are few alternatives from which to choose
Switching costs
is
costs that can make customers reluctant to switch to another product or service
high when it is easy for new competitors to enter a market
low when there are significant entry barriers to entering a market
Entry barrier
is
a product or service feature that customers have come to expect from organizations in a
particular industry and must be offered by an entering organization to compete and survive
high when competition is fierce in a market
low when competition is more complacent
Although competition is always more intense in some industries than in others, the overall trend
is toward increased competition in just about every industry
THE THREE GENERIC STRATEGIES
actually is
CREATING A BUSINESS FOCUS
Organizations typically follow one of Porter’s three generic strategies when entering a new
market
Broad cost leadership
Broad differentiation
Focused strategy
VALUE CHAINS
is
TARGETING BUSINESS PROCESSES
Once an organization chooses its strategy,
it can use tools such as the value chain to determine the success or failure of its chosen
strategy
Business process
is a
standardized set of activities that accomplish a specific task, such as processing a
customer’s order
Value chain
is a
views an organization as a chain, or series, or processes, each of which adds value to the
product or service for each customer
I hope that you can understood what i am saying here. Have a nice day guys!!!