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Friday 7 September 2012



  • Storing Organizational Information

Organizational information is stored in a database.

  • Relational Database Fundamentals

A database maintains information about various types of objects (inventory), events 
(transactions), people (employees), and places (warehouses).

In a hierarchical database model, information is organized into a tree-like structure 
that allows repeating information using parent/child relationships in such a way that it 
cannot have too many relationships.

The network database model is a flexible way of representing objects and their 
relationships.

The relational database model is a type of database that stored information in the form 
of logically related two-dimensional tables.

  ENTITIES AND ATTRIBUTES

An entity in the relational database model is a person , place, thing, transaction, or event 
about which information is stored.

 KEYS AND RELATIONSHIPS

A primary key is a field (or group of fields) that uniquely identifies a given entity in a table.

A foreign key in the relational database model is a primary key of one table that appears as 
an attribute in another table and acts to provide a logical relationship between the two 
tables.
  • Relational Database Advantages

From a business perspective, database information offers many advantages, including:

·         Increased flexibility.

·         Increased scalability and performance.

·         Reduced information redundancy.

·         Increased information integrity (quality).

·         Increased information security.

 INCREASED FLEXIBILITY

The physical view of information deals with the physical storage of information on a 
storage device such as a hard disk.
The logical view of information focuses on how users logically access information to meet 
their particular business needs.

  INCREASED SCALABILITY AND PERFORMANCE

Scalability refers to how well a system can adapt to increased demands.

Performance measures how quickly a system performs a certain process or transaction.

  REDUCED INFORMATION REDUNDANCY

Redundancy is the duplication of information, or storing the same information in multiple 
places.

  INCREASED INFORMATION INTEGRITY (QUALITY)

Information integrity is a measure of the quality of information.

Within a database environment, integrity constraints are rules that help ensure the 
quality of information.

There are two types of integrity constraints:

  1. Relational integrity constraints are rules that enforce basic and fundamental 
    information-based constraints.

  2. Business-critical integrity constraints enforce business rules vital to an 
    organization’s success and often require more insight and knowledge than relational 
    integrity constraints.

  INCREASED INFORMATION SECURITY

  • Database Management Systems

A database management system (DBMS) is software through which users and 
application programs interact with a database.

  DATA-DRIVEN WEBSITES

A data-driven website is an interactive website kept constantly updated and relevant to 
the needs of its customers through the use of a database.

  DATA-DRIVEN WEBSITE BUSINESS ADVANTAGES

When building a website, ask two primary questions to determine if the website needs a 
database:

1.     How often will the content change?

2.     Who will be making the content changes?

   DATA-DRIVEN BUSINESS INTELLIGENCE

Companies can gain business intelligence by viewing the data accessed and analyzed from 
their website.

  • Integrating Information among Multiple Databases

An integration allows separate systems to communicate directly with each other.

Without integrations, an organization will (1) spend considerable time entering the same
 information in multiple systems and (2) suffer from the low quality and inconsistency 
typically embedded in redundant information.

A forward integration takes information entered into a given system an sends it 
automatically to all downstream systems and processes

A backward integration takes information entered into a given system and sends it 
automatically to all upstream systems and processes.

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